{"id":17039,"date":"2019-09-24T09:10:18","date_gmt":"2019-09-24T13:10:18","guid":{"rendered":"https:\/\/blueridgeglobal.com\/?p=17039"},"modified":"2025-09-15T18:21:09","modified_gmt":"2025-09-15T22:21:09","slug":"broder-bros-dba-prime-line-selects-blue-ridge-to-optimize-north-american-supply-chain-operations-following-merger-with-alphabroder","status":"publish","type":"post","link":"https:\/\/blueridgeglobal.com\/resources-press-releases\/broder-bros-dba-prime-line-selects-blue-ridge-to-optimize-north-american-supply-chain-operations-following-merger-with-alphabroder\/","title":{"rendered":"Broder Bros, DBA Prime Line\u00ae Selects Blue Ridge to Optimize North American Supply Chain Operations Following Merger with alphabroder"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]ATLANTA, September 24, 2019<\/strong> \u2013 Blue Ridge<\/a> announced today that Prime Line<\/a>\u00ae, a privately-held Bridgeport, Conn. based promotional products wholesaler, has selected Blue Ridge technology to streamline its extensive North American supply chain operations, which include a network of more than 10,000 promotional product distributors and 1,700 stock keeping units (SKUs), across 15 product categories.<\/p>\n

Prime Line has been a leading promotional products industry supplier since 1980. In 2017, it merged with alphabroder and is now its hard goods division. The product line is sold exclusively through industry distributors and other resellers. While operating primarily in North America, the company can ship anywhere in the world. Prime Line\u2019s inventory includes bags, drinkware, tech accessories, gift items, desk items, stress relievers, apparel, headwear, executive toys and writing instruments. The wholesaler is the exclusive industry supplier for MopToppers\u2122, Leeman New York, BUILT and Rubik’s\u00ae brands.<\/p>\n

With such an extensive inventory catalog and large-scale supply chain operation throughout North America, Prime Line selected Blue Ridge as its technology partner because of their proven history in optimizing across channels, synchronizing planning processes and executing seamlessly so wholesalers can keep customers and win new business.<\/p>\n

Increased availability, reduced delivery or shipping times and returns management are considered basic expectations, not differentiators, in today\u2019s marketplace,\u201d said Jeff Lederer, president, Prime Line. \u201cWe\u2019ve invested in upgrading and expanding our warehousing and production facilities in recent years and partnering with Blue Ridge was the next step in streamlining our North American operations.\u201d<\/p>\n

Prime Lime offers a comprehensive assortment of products available with deep inventory and 24-hour production. Some of these items are part of the company\u2019s Prime Plus<\/a> inventory program of best sellers, which offers production of large quantity orders in days, instead of the standard two to three months required for overseas orders.<\/p>\n

According to Blue Ridge, advanced techniques that consider the granular information available of an item or location can enhance abilities\u2014precisely predicting and accurately planning demand, avoiding stock outages or excess inventory.<\/p>\n

\u201cOur partnership with Prime Line utilizes state-of-the-art capabilities that holistically leverage attributes such as price changes, types of promotions and event dynamics \u2014combining them with advanced machine learning and big data strategies to enhance the accuracy of forecasting. That\u2019s a differentiator,\u201d said Jim Byrnes, chief executive officer, Blue Ridge.<\/p>\n

About Broder Bros, DBA Prime Line\u00ae<\/span><\/h3>\n

Broder Bros, DBA Prime Line has been a leading promotional products industry supplier since 1980. In 2017, it merged with alphabroder and is now its hard goods division. The product line is sold exclusively through industry distributors and other resellers. While operating primarily in North America, the company can ship anywhere in the world. Key product categories include bags, drinkware, tech accessories, gift items, desk items, stress relievers, apparel, headwear, executive toys and writing instruments. Prime is the exclusive industry supplier for MopToppers\u2122, Leeman New York, BUILT and Rubik’s\u00ae brands. For more information, go to www.primeline.com<\/a>.[\/vc_column_text][vc_widget_sidebar sidebar_id=”Boilerplate Content”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

Blue Ridge announced today that Prime Line\u00ae, a privately-held Bridgeport, Conn. based promotional products wholesaler, has selected Blue Ridge technology to streamline its extensive North American supply chain operations, which include a network of more than 10,000 promotional product distributors and 1,700 stock keeping units (SKUs), across 15 product categories.<\/p>\n","protected":false},"author":36,"featured_media":28199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[49],"scp_topic":[185],"sector":[180],"technology":[177],"class_list":{"0":"post-17039","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-resources-press-releases","8":"tag-supply-chain-planning","9":"industry-generic","10":"scp_topic-generic","11":"sector-generic","12":"technology-generic"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blueridgeglobal.com\/wp-json\/wp\/v2\/posts\/17039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blueridgeglobal.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blueridgeglobal.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blueridgeglobal.com\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/blueridgeglobal.com\/wp-json\/wp\/v2\/comments?post=17039"}],"version-history":[{"count":1,"href":"https:\/\/blueridgeglobal.com\/wp-json\/wp\/v2\/posts\/17039\/revisions"}],"predecessor-version":[{"id":35551,"href":"https:\/\/blueridgeglobal.com\/wp-json\/wp\/v2\/posts\/17039\/revisions\/35551"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blueridgeglobal.com\/wp-json\/wp\/v2\/media\/28199"}],"wp:attachment":[{"href":"https:\/\/blueridgeglobal.com\/wp-json\/wp\/v2\/media?parent=17039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blueridgeglobal.com\/wp-json\/wp\/v2\/categories?post=17039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blueridgeglobal.com\/wp-json\/wp\/v2\/tags?post=17039"},{"taxonomy":"scp_topic","embeddable":true,"href":"https:\/\/blueridgeglobal.com\/wp-json\/wp\/v2\/scp_topic?post=17039"},{"taxonomy":"sector","embeddable":true,"href":"https:\/\/blueridgeglobal.com\/wp-json\/wp\/v2\/sector?post=17039"},{"taxonomy":"technology","embeddable":true,"href":"https:\/\/blueridgeglobal.com\/wp-json\/wp\/v2\/technology?post=17039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}