In the online clothing industry, you understand the difficulty of accurately representing a product’s fit. Customers prefer to see how things will look on them rather than lying flat, yet it can be expensive to use models in all of your product shots. Options exist, which is good news. Here, you can learn more about the ghost mannequin effect, the latest and greatest replacement for traditional model shots.
What Is The Effect Of Ghost Mannequins?
For fashion photography, the ghost mannequin effect is a potent post-production tool. By splicing together images taken from the inside and outside of your clothing and then digitally erasing all signs of the model or mannequin, you can create a picture that accurately represents your product’s 3D fit. Because of this, shoppers may be put off by clothing photographs that are too flat to give a true sense of scale. By letting shoppers visualize themselves wearing the goods, 3D silhouettes can boost sales by giving customers more assurance in their purchases. Photos of “ghost mannequins” can be challenging to recreate, even for experienced photo editors.
Advantages Of Photographing Products Using A Ghost Mannequin
There are several benefits for clothing stores when using ghost mannequins.
Cost-Efficient
Investing in mannequin photography rather than employing a model is a great way to save money without sacrificing the quality of your product photos.
Clarity And Openness
When it comes to the fit, style, and drape of each item, ghost mannequins are ideal for giving your consumers peace of mind. When consumers feel secure in the products they buy, they are more likely to do business with you repeatedly.
Consistency
Using ghost mannequin photographs across your online shop will give your products a polished, professional appearance. By maintaining a uniform aesthetic throughout your offerings, you can assure clients that they are getting a high-quality product from you.
Competitive Advantage
An online shop with uniform, engaging product photographs will attract customers. Still, it will also give you a leg up on competitors whose stores use generic photos that fail to do their wares justice. Using a “ghost mannequin” to take photographs will set your work apart.
Ghost Mannequin Editing And Automation
Intimidatingly difficult for novice photographers, creating ghost mannequins in Photoshop can be a fun and creative challenge for more experienced photographers. You can count on having others there to help you out. The editing procedure can be simplified with the help of tools like auto Retouch, which also happens to be the first software to feature an artificial intelligence-enabled ghost mannequin generator. Just by uploading them, your pictures will be available on the web in no time.
Conclusion
Anyone who has tried to sell apparel online knows it’s not always easy to give a good idea of how something will fit in a photograph. Customers care more about how your things look when worn than when they’re just lying around, yet it can be costly to have a model appear in every one of your product photos. Fortunately, you can pick from a few different options. Today, we will show you everything you need to know about the ghost mannequin effect, a unique photography method that may be utilized as an alternative to standard model pictures.
